Soon RCS is coming: branded, verified texts

//Paced SMS + MMS for teams of every size

Texts that land. Replies your team can keep up with.

L7 sends every campaign at the pace you set, inside each recipient's daytime hours, through registered 10DLC routes. Every reply goes straight to the people who need it, by text or email.

  • 20 to 100,000 texts / hr
  • 9am–8pm their time
  • 10DLC registered

Fall Tune-Up

Summit Heating & Air · 2,000 recipients

Sending
25 texts / hr 742 / 2,000
Texts / hour · todayFlat line = filter-safe
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
  • Dana R. (602) ···-4417 Delivered
  • Luis M. (480) ···-0932 Delivered
  • Priya K. (312) ···-7781 Delivered
Yes! Can you do Thursday at 10?

Forwarded to front desk TextEmail

Scroll
  • 20 → 100,000 texts per hour
  • 9am–8pm recipient-local
  • Auto-pause on carrier filtering
  • Warm-up presets
  • 10DLC brand + campaign per client
  • Sent.dm · Twilio · Telnyx
  • STOP + HELP handled
  • MMS photos
  • Click tracking
  • Replies forwarded
  • RCS coming soon

00Why pace

Blast 2,000 texts at once and carriers filter you, customers opt out, and the phones ring off the hook. Pace them, and every text is delivered, read and answered.

01Pacing

You set the speed.
We hold the line.

Carriers trust senders that look steady. L7 meters every campaign so it never looks like a blast, and your team never gets more replies than it can answer.

Texts per hour

25/hr

20 · small office500 · call center

80 sending hours · about 8 days

Send window · 9am–8pm local
212 New York
9:30am Sending
312 Chicago
8:30am Waiting
602 Phoenix
7:30am Waiting
415 San Francisco
6:30am Waiting
25%
Day 1
38%
Day 2
50%
Day 3
63%
Day 4
75%
Day 5
88%
Day 6
100%
Day 7

Share of your pace a new number sends at

Spring Promo

Auto-paused
Carrier filtered 5.4% limit 5%
Opt-outs 1.2% limit 3%
Failures 2.1% limit 15%
  1. 01.1

    Set the pace

    Pick how many texts go out per hour, per client and per campaign. Twenty an hour for a two-person front desk, five hundred for a call center, up to 100,000 for a vetted brand. Change it live, mid-send.

    Texts per hour

    25/hr

    20 · small office500 · call center

    80 sending hours · about 8 days

  2. 01.2

    Respect their clock

    Texts only go out between 9am and 8pm in each recipient's own time zone, read from their area code. If an area code spans two zones, we wait until both are open.

    Send window · 9am–8pm local
    212 New York
    9:30am Sending
    312 Chicago
    8:30am Waiting
    602 Phoenix
    7:30am Waiting
    415 San Francisco
    6:30am Waiting
  3. 01.3

    Warm up new numbers

    Start a fresh number at 25% or 50% of its pace and ramp up, so carriers see a steady, trustworthy sender instead of a sudden spike.

    25%
    Day 1
    38%
    Day 2
    50%
    Day 3
    63%
    Day 4
    75%
    Day 5
    88%
    Day 6
    100%
    Day 7

    Share of your pace a new number sends at

  4. 01.4

    Pause before it hurts

    If carrier filtering passes 5%, opt-outs pass 3% or failures pass 15% in the last hour, the campaign pauses itself so one bad message never burns your number.

    Spring Promo

    Auto-paused
    Carrier filtered 5.4% limit 5%
    Opt-outs 1.2% limit 3%
    Failures 2.1% limit 15%

02Any size

One thousand texts.
Or one hundred thousand.

02.1The shop ≈ 10 days

2,000

contacts · 20 / hr

A two-person front desk answers every reply as it comes in, instead of drowning in a hundred at once.

02.2The growing team ≈ 10 days

15,000

contacts · 150 / hr

Several numbers share the load. Each stays under its own carrier limit, and every customer keeps hearing from the same number.

02.3The big list ≈ 19 days

100,000

contacts · 500 / hr

Whole lists spread across the month, inside daily hours and your plan’s hourly and monthly caps.

02.4The agency Agency mode soon

1

workspace · per client

Open a workspace for each client and run it as their admin. Agency mode, one sign-in over all your clients, is coming soon. Those workspaces move under your agency when it launches.

SH

Summit Heating & Air

(602) 555-0142

Hi Dana, it's Summit Heating & Air. Your furnace tune-up is due. Reply YES to book. Reply STOP to opt out.

YES! Thursday morning?

HELP

Summit Heating & Air: call (602) 555-0142 for help. Msg & data rates may apply. Reply STOP to opt out.

Auto-reply

03Replies + notifications

Every reply finds a person.

Pacing means replies arrive at a rate people can handle. L7 makes sure each one reaches the right person, wherever they are.

Reply received
  • Text to your phone

    The reply, who sent it, and what they were answering.

  • Email to your team

    Any approved address, so the office sees it at a desk.

  • Team inbox Coming soon

    One thread per contact, every campaign in context.

HELP and STOP, handled

Auto-replies go out instantly, and opt-outs carry across every campaign.

Consent checked every send

Opt-out status is checked the moment each text leaves, not when the list was uploaded.

Clicks you can trust

Each recipient gets a tracked short link. Link previews and bot clicks are ignored.

04Deliverability

Deliverability isn’t a setting. It’s the whole product.

Fast is easy. Landing in the inbox, every time, at volume, is the hard part. These are the rules L7 never bends.

04.1

10DLC, done right

Every client gets its own registered brand and campaign with the carriers. No shared or gray-route traffic.

04.2

Carrier-grade routes

Texts go out through Sent.dm, Twilio or Telnyx, each number held under its own throughput and daily limit.

04.3

Never a double text

If a provider times out, the send is flagged for review instead of blindly retried. Nobody gets the same text twice.

04.4

Status only moves forward

Sent, delivered, failed, filtered. Late or out-of-order carrier updates never rewrite what actually happened.

04.5

MMS that fits

Photos are resized and compressed to carrier limits automatically, so picture messages arrive looking right.

04.6

No surprise segments

A live character and segment counter shows exactly what each message costs before you hit send.

05Reports

Know what landed.

Sent, delivered, replies, clicks, opt-outs and failures for every campaign, by day, with a CSV export when someone asks for the spreadsheet. No vanity “opens”: SMS doesn’t report them, so we don’t invent them.

Last 30 days

Example
Sent 48,210
Delivered 47,388 98.3%
Replies 3,912
Clicks 6,104
Opt-outs 212
Failures 401
DeliveredFailed Export CSV

06FAQ

Questions, answered.

06.1 What does “Start Free” include?

A free workspace, no card needed: import contacts, build templates and campaigns, and set your pace. Once your number is set up you get 50 free credits for test texts. Sending to your list starts when you pick a plan; carriers also require a one-time 10DLC registration for every business, which we handle for you.

06.2 What does 10DLC setup cost?

Business plans and up include it, with a 3-month minimum. On Starter and Growth it’s a one-time $79 for a low-volume brand and campaign, or $149 for a standard one with brand vetting. Either way we do the registration for you; the monthly carrier campaign fee is billed with your plan, with a 3-month minimum like the carriers’ own.

06.3 What does “pacing” actually mean?

Instead of sending a whole list at once, L7 releases texts at a steady rate you choose, like 25 an hour. Carriers see a consistent sender, and your team gets replies at a rate it can answer.

06.4 Will texts ever go out at night?

No. Campaign texts only send between 9am and 8pm in each recipient’s local time, worked out from their area code. You can also limit sends to your own business hours.

06.5 Can I change the speed after a campaign starts?

Yes. Raise or lower the pace, pause or resume at any time. Changes apply within seconds, and everything already sent stays exactly as it was.

06.6 How fast can I send?

Anywhere from 20 to 100,000 texts an hour per campaign. Most businesses pick a pace their team can answer. Above a few hundred an hour you need a vetted brand: carriers set each brand’s daily limit from its vetting score, so a higher score means a higher ceiling.

06.7 Can you clean my list before I send?

Yes, with List Check. Texts to landlines and disconnected numbers fail, and carriers count every failure against your number. List Check finds those numbers before you send, and campaigns skip them on their own. Standard is $20 per 1,000 numbers. Plus is $40 per 1,000 and also flags numbers that were disconnected and given to someone new since they opted in, so you never text a stranger. A number checked in the last 90 days is reused free.

06.8 What is brand vetting, and do I need it?

Vetting is an independent check of your business through The Campaign Registry. It gives your brand a trust score from 1 to 100, and carriers use that score to set your limits. An unvetted brand gets about 2,000 texts a day to T-Mobile; vetted brands get 10,000 to 200,000 a day, depending on score. You need it for lists over a few thousand or for fast sending. We submit it for you.

06.9 What do you need from me for vetting?

Your legal business name and EIN exactly as the IRS has them (your CP-575 or 147C letter is the safest source), business type, street address, website, and a contact email and phone. Public companies add their stock ticker. Results usually come back within a few business days. Details that don’t match IRS records lower the score; if that happens we can appeal once with documents.

06.10 Which carriers and providers do you use?

L7 sends through Sent.dm, Twilio and Telnyx on registered 10DLC numbers. We handle the brand and campaign registration for each business.

06.11 Do you support RCS?

Coming soon. RCS shows your business name, logo and a verified badge, and adds tap-to-reply buttons and read receipts. It will be an opt-in option per campaign: phones that can’t show RCS get the same message as a regular text, and SMS stays the default.

06.12 Do you track open rates?

No, because SMS doesn’t report opens. We report what is real: delivered, replies, clicks on tracked links, opt-outs and failures.

06.13 I’m an agency. Can I run this for my clients?

Yes. For now, open a workspace for each client and you’re its admin: numbers, pace, campaigns and reports, kept separate per client. Agency mode is coming soon: one agency account over all your clients, with one sign-in. Workspaces you set up now move under your agency when it launches.

Stop blasting. Start pacing.

Set up your workspace free, no card needed. Connect a number and send your first paced campaign. We’ll handle the carrier registration.

Your first campaignReady